The Merchants of Cool 3/6
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Uploaded by 2maryam on Nov 7, 2009
They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey--a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts--and wallets--of America's youth?
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Top Comments
All Comments (35)
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Yo Japs, how's about you nuke these corrupt Yanks already!? I am willing to give you full support!
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@OceanPeace3 lol
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that Todd fella is Bert !!
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@jcaro212 Why is it wrong?
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what a disgusting manipulative way to perform market research. Smart research but vile and wrong on so many moral levels.
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"There is no 'mook' in nature?" This is a solid documentary, but knowing the people that I knew over the years, I'd have to challenge them on that one.
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I studied humanities and psychology before on a college level, I have friends that have bachelors degrees in Anthropology...but, for the life of me, ethnology just seems supremely fucked.
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wait wait wait.... all this stuff about things teens like, and not ONE mention of video games? I guess this was back when that was nerd only territory and life was good...
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lol internet beef is one of the leading causes of being gay in america :)
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1:40 fuck yeah pokemon!
BABYDYLZ666 2 years ago 18
Yup use all this heartfelt moments digging deep into an individual's life, pretend you guys are bonding, then spin it MTV style and sell it back to us
hbbanu 8 months ago 10