Part 4: Marketing & PR Strategies Panel Discussion - Game Start Up 101

Whatever industry you are in, this workshop is for you. The video game business is always pushing technology and is forging the way of PR and Marketing innovation. Whether you are launching a new product or launching a new company, a strong approach to marketing and public relations is critical to long-term sustainability. What are the traditional marketing strategies and how can you weave these with new media? What about the iphone and MMOs? What approached can you use to generate results? In this workshop we'll talk with industry veterans to hear how they helped to build successful marketing and PR strategies.

Speakers:

Scott Steinberg, Author of "Video Game Marketing & PR"
Gadget Guru and Video Game Expert

Jim Merrick, Executive Team, Zebra Partners

Genevieve Waldman, VP Corp. Communications, NCsoft West

Craig Davison, Sr. Dir. of Marketing, XBox LIVE

Jeff Pobst, CEO Hidden Path Entertainment

Brier Dudley, Reporter, Seattle Times

For more information about the Washington Interactive Network and Game Industry Start Up 101 go to:

www.WashingtonInteractiveNetwork.org

www.GameStartUp101.com

Category:

People & Blogs

Tags:

• Video Game Industry
• PR
• Marketing
• Start Up companies
• strategies in PR and Marketing
• Washington Interactive Network
• NCSoft
• XBox
• Microsoft
• Seattle Times
• Hidden Path Entertainment
• Zebra Partners