McDonald's Battles Starbucks in Seattle

NEW YORK (YouTube.com/AdAge) -- While Starbucks has cut jobs and stores this year, McDonald's has been launching regional marketing offensives for its new specialty coffee drinks. In Seattle, the burger chain zeros in on coffee aficionados with its Web site, unsnobbycoffee.com. There, users can stage an intervention for friends who are "addicted to snobby iced espresso." As Ad Age Food reporter Emily Bryson York explains, it might take more than savings for McDonald's to convert Seattle's java elite.

Category:

News & Politics

Tags:

• business
• news
• mcdonalds
• retail
• marketing
• market
• advertising
• ad
• campaign
• campaigns
• coffee

[Girisgreencrazeiful]

im not gunna lie and this is my pinion i actually think tht the mcdonald coffee is better and it cheaper but i rly dont care about the price.

[teddybruscie]

Man I've told people this before. Mc Donalds is all about they paper. I mean yea they got coffee now, but I think Krispey Kream is next. Which meand Dunkin Doughnuts if fucked. Now McDonalds will never beat Krispey Kream but you know damn well they gonna try.

[akiyo14333]

so your saying you believe in this?

[lasirenecant]

not that hard to beleive

[vrus91]

i think it's fine that mcd's is doing this, but what i don't like is that bitch reportedr, she looks so fucking unenthusiastic!!!

[akiyo14333]

Its obvious its not real

[lundybaby]

Anyone can copy Starbucks coffee - its not very good - why not McDonalds?

[Pct1theory]

Dunkin FTW!

[Miketan323]

BULLSHIT!!!!!

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BULLSHIT!!!!!

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BULLSHIT!!!!!

Copy and paste if you think McDonald's plan is BULLSHIT!!!

[SMAstudios124]

Mcdonalds better get out of Seattle