David Aaker, Tracking Brands in Japan - Haas School

David Aaker, Marketing Professor Emeritus, Tracking Brands in Japan-Learnings," the annual David Aaker Distinguished Lecture Series in Marketing co-sponsored by the Deans Speaker Series, the MBA Marketing Club, and the Undergraduate Marketing Club. Presented at the Haas School of Business, UC Berkeley. Introductions: Rich Lyons, Bank of America Dean, Haas School. (April 14, 2010)

The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas of business - which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders - individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school's distinctive culture is defined by four key principles - question the status quo; confidence without attitude; students always; and, beyond yourself.

Visit our website at http://haas.berkeley.edu

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Education

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• Haas School of Business
• UC
• Berkeley
• David
• Aaker
• brand
• marketing

[janesatorres]

Wow, a good viewpoint. Very realistic and practical.