Alec Andronikov: Revolutionizing Mobile Advertising

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Uploaded by on Jan 6, 2009

Alec Andronikov is the CEO of Movoxx, the only mobile advertising agency focused exclusively on SMS messaging. Movoxx allows marketers to target their ads by geographic, demographic, or contextual parameters. Andronikov discusses the difficulty of hiring for a start-up company, as well as learning from his mistakes.

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Science & Technology

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