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Corporate video for the Optima Steamer

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Uploaded by on Oct 25, 2010

Read more about corporate video production services at http://ekadoo.com

Steamericas, Inc. decided to take a different route when demonstrating its innovative new product, the optima steamer. Working with the Los Angeles corporate video production specialists of EKADOO, LLC, the company was able to use an unconventional method to boost awareness for its product.

In making this video, Steamericas first examined some industry-specific product videos and brainstormed about which formats they did not want to go with. Then, with the help of the video production company EKADOO, they got started with the project.

This video focuses on four main product objectives and competitive advantages that the Optima Steamer has above other car washers. These include safety, design, efficiency and overall cleaning effectiveness. By hyper-focusing on these items, the video was able to make the ultimate impact while still being concise and to-the-point.

EKADOO'S video production service allowed Steamericas to best communicate the effectiveness of its product. The video begins with bold, 3D animation, serving as a statement of the innovation and technology used by the company to create the Optima Steamer. This image features a young woman holding the nozzle of the steamer up to her hand, demonstrating that it is easy to handle and does not get too hot. The professional video production company then encouraged Steamericas to use this animation to enclose all of its corporate videos as a consistent branding message.

By using linear graphics animations that appear over main images, synchronized cameras, multi-language narrations and multiple video screens, EKADOO was able to add a second level of useful information to the video. With these enhancements, the audience could learn more about steam temperature, nozzle distance, water consumption and more.

The professional video production is light-hearted in nature and includes some appropriate and innocent jokes throughout. It also has a positive and happy ending, leaving the audience entertained and feeling good. It has been produced in full HD, Blu-Ray, DVD and YouTube formats, in both English and Spanish to serve audiences in Europe and North America.

The project has done a great deal for Steamericas, which has been receiving phone orders from across the globe once the video hit YouTube. It has reduced the need for the company to put on live demonstrations at trade shows, as viewers are able to see its full effectiveness just by watching the video.

Based in Los Angeles, EKADOO LLC is a leading independent provider of corporate video production services. The firm maintains two offices and serves clients in both North America and Eastern Europe. For more than ten years, EKADOO has specialized in serving manufacturing, the health care and professional services industries.
For more on EKADOO, including the company's portfolio and case studies, visit company website http://ekadoo.com.

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