Ecosphere - Anthem National Accounts

Integrated Marketing Campaign
THE BRIEF:

Find the message that resonates with Human Resources Managers of companies with 1000+ employees and get past their gatekeepers to stimulate an ongoing conversation with the assigned Sales Executive and the brand.

THE IDEA:

The message was "Simplicity." We articulated it using the Ecosphere; just as NASA managed to encapsulate a most complex system, life itself, Anthem makes healthcare solutions simple and easy to use.

THE RESULTS:

28% response (calls/emails to Sales Executives, microsite hits) and lots of congratulation emails from top executives and sales force. Six pitches open to date. One deal closed will more than justify campaign expenditures.

Category:

People & Blogs

Tags:

• direct
• marketing
• campaign
• integrated
• echo
• award
• winner