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How to Build a Customer Churn Model with 11Ants Model Builder

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Uploaded by on Apr 13, 2011

A tutorial on how to use 11Ants Model Builder to build a predictive model to help predict customer churn, otherwise known as a propensity model. Anybody who is modeling customer behavior from churn to propensity to respond to a marketing offer, will find this video useful.

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Education

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