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Uploaded by Euronews on May 12, 2011
It is a love affair between idea, form and environment. It is eco-design. A concept that has evolved over the years and today has come into its own.
At first eco-design just meant recycling says Anne-Marie Boutin, President of the Agency for the Promotion of Industrial Creation.
"We then realised that how we process and what we make with the material is just as important as the material itself. The manufacturing of a new item must be as sustainable as the end product itself."
The enthusiasm for eco-design has grown over the last decade.
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