The Business Value of Social Media : How to Measure the business value ROI of social media

Liana Evans, Author of Social Media Marketing Strategies, shares with us on how to measure the business value or ROI from social media marketing. Great tips.

For full video interview please visit:
http://www.instantetraining.com/blog/2010/07/social-media-liana-evans/

Bob Tripathi: How do you show your clients or companies you work with the value of social media?

Liana Evans: So, you really have to look at lot of different areas. It's not just the traffic coming into your site. I mean you don't see a clear click to purchase conversion as that is really rare in social media. You have to really go back and step back and see how much reach I am getting. It's like our conversation right now. It's not just you and me talking about my experiences but you are going to go and share this conversation with five other people and they will share it with 5 other people. So it's exponential. It's looking at how much buzz you are starting to pick up with or how much traffic is coming into your site, what's the interaction you are having on all these different social media channels as well. It's taking it all and then looking at them. And we at Serengeti Communications are building a tool that will help you look at all those things in one dashboard rather than going out to Youtube or Facebook or going out to all these different social media platforms. Essentially one dashboard that will be able to track all that social media activities for you along with your analytics and buzz monitoring.

Bob Tripathi: What is it called?
Liana Evans: It is called Social Snap.

Category:

Education

Tags:

• social media roi
• social media marketing
• social media business value
• liana evans
• instant e training
• bob tripathi
• social media book