Street interviews about what consumers think when a company says they're 'green': 85% of consumers will switch loyalty to support 'greening' businesses; 96% of consumers are skeptical about green slogans; consumers are bewildered by ambiguous green certifications; and consumers want simple, understandable, and an easy-to-access list of real environmental actions of businesses, schools and organizations, in one consistent format. www.eco-profiles.com
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