The marketing industry has decided that mobile is the platform of the future and is rushing to send messages to your phone. Viewers will be able to learn more about any given advertiser using NFC technology. After the user either taps their NFC-enabled phone they're taken to a proprietary webpage on their mobile phone, which thanks them for tapping, as the case may be, then provides access to that exclusive content. It will also showcase links that allow users to download.
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