Jogos Santa Casa - Happy People

A man tells us what he would do if he won the Lottery.

He would make both his and his family dreams come true.
We hear him say he would buy a big house on the beach, two new cars for his brother and sister and a boat for his parents. To his girlfriend he would buy a diamond necklace and then he would take all his friends to a desert island and throw a huge party.
While we hear him we see what the portuguese Lottery does for the elder, for charities, for the needed.

V.O.: This is the other side of the Lottery. When you bet you're helping Santa Casa deliver hope and smiles to thousands of people through charity institutions.
Bet on the National Lottery. If you win you'll make a lot of people happy. If you don't, you'll make a lot of people happy too.

Client: Jogos Santa Casa (National Lottery)
Agency: JWT Lisbon, Portugal
Copywriter: Pedro Lourenço
Art Director: Pinha
Production Company: Garage
Director: Enrique Escamilla
Sound Design: Índigo

Category:

Entertainment

Tags:

• SCML
• advertising
• lottery
• portugal
• Jogos Santa Casa
• charity
• publicidade
• JWT
• Garage Films