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Seth Godin: Sliced bread and other marketing delights

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Uploaded by on May 17, 2007

http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

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Top Comments

  • All lies... don't listen to this guy...

    (I hope most marketers don't listen to him, so I can use more of his brilliance and stand out from the crowd!)

    Yes, I'm being sarcastic... Seth is great at what he does! :-)

  • This guy is remarkable!

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  • Steve Jobs II

  • good.... 

  • gaga got this figured out

  • bizarre ideas are more successful than boring ones because our life is boring and we wanna run way from

  • If you liked this you will like The Purple Cow on CD

  • Great vid

  • you want to know what i searched to get here hmmm, purple cow

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