La Importancia de los Hispanos en USA y las corporaciones | Lili Gil en CNN en Espanol

Contribuyendo al 56% del crecimiento de la poblacion Americana y representando 50 millones de habitantes, el mercado Hispano presenta el grupo y audiencia de crecimiento mas rapido (43%) en USA. En las ciudades mas grandes como Los Angeles, Nueva York y Houston los Hispanos son 1 de cada 3 habitantes. Sin embargo, las corporaciones tan solo invierten entre el 1-5% de sus presupuestos en esta audiencia lo cual demuestra la falta de educaion y prioridad que existe sobre la viabilidad de este mercado para aquellos que toman decisiones en America.
56% contribution, 43% growth rate and only 1.2% of the budget? There is something wrong with this picture...

Between the debt ceiling uncertainty, world markets declining and businesses struggling to survive, one question unites market analysts and CEOs alike; what should we do to grow? Where should we invest for the future?

For corporations, for example, the summer marks the season of 2012 business planning. This is a time when their brightest and most creative minds gather to figure out the next big trend and uncover that one golden nugget that will set them apart. Would it be an iPad app? An increased focus on "green", exploring emerging markets or introducing an all-natural low-calorie product? While all of these seem enticing and trendy, when it comes to the hard numbers around contribution, growth and key drivers of volume in America's top markets, we come back to one answer: Latinos are the engine for growth.

Is it denial or simply a case of analysis paralysis? Sometime the most obvious option gets unfortunately dismissed. So my question today is, how many more numbers, statistics, trends, charts and consumption reports need to be published to demonstrate that to win in today's American market you cannot afford not to invest your fair share to reach THE market that is driving all the growth? Today's report captures in four minutes what you may need to share with your CFO and CEO for business planning. Hard-new numbers that tell a clear story: if you want to grow, jump on the growth trend driven by Latinos in the U.S. Would you have peace of mind knowing that you are simply dismissing 30% of your market in the top five markets? Maybe you are...

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[omaurin]

Excelente disertación Liliana...