WTVG ABC Feature on HomeStaging

A national home staging company is having success in todays tough real estate market using people as props to help stage and sell large vacant homes. The innovative alternative to traditional staging is dramatically shortening the time to sell and increasing the sales price.

Showhomes contracts with homeowners to place people it calls Home Managers in vacant homes for sale. Home Managers help stage the home and keep it in show-to-sell condition inside and out so it shows well and sells faster. These human props add life to the home and make it far easier to sell.

In a recent case study for 2008, luxury homes in Chicago staged by Showhomes with Home Managers sold for 93% of the original list price when using Home Managers to stage. Comparable homes left vacant for sale sold for 75-85% of the original list price. Homes staged with Home Managers sold in 4-5 months and vacant homes took well over a year to sell. Thats at least a 10% higher sales price and a sale in less than half the time of vacant homes.

Category:

People & Blogs

Tags:

• showhomes
• home managers
• people as props
• home staging