In CNBC's "Behind the Counter: The Untold Story of Franchising," CNBC's Darren Rovell takes an inside look at franchising and reveals the surprising realities --good and bad-- of joining a chain. We will explore why Procter & Gamble is dipping its giant toes into the franchising waters and hoping that a new chain of TIDE-branded dry cleaners and Mr. Clean car washes will increase its $79 billion in annual revenues.
"BEHIND THE COUNTER: THE UNTOLD STORY OF FRANCHISING" will premiere on Wednesday, December 15th at 9pm ET. The documentary will repeat that evening at 10pm ET, 12am ET and 1am ET.
Link to this comment:
All Comments (0)