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CNBC Franchise Documentary: P&G

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Uploaded by on Dec 14, 2010

In CNBC's "Behind the Counter: The Untold Story of Franchising," CNBC's Darren Rovell takes an inside look at franchising and reveals the surprising realities --good and bad-- of joining a chain. We will explore why Procter & Gamble is dipping its giant toes into the franchising waters and hoping that a new chain of TIDE-branded dry cleaners and Mr. Clean car washes will increase its $79 billion in annual revenues.

"BEHIND THE COUNTER: THE UNTOLD STORY OF FRANCHISING" will premiere on Wednesday, December 15th at 9pm ET. The documentary will repeat that evening at 10pm ET, 12am ET and 1am ET.

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