Why would an FAQ page rank above a site's homepage?

Alex asks:

"Sometimes, when you search for a company or so, you won't get the main page as a search result. For example, you search for *example-company-name* and get their FAQ page listed first. How does that happen and how can we avoid it on our own websites?"

Category:

Science & Technology

Tags:

• google
• faq

[agapitoflores001]

Good answer. I understood it clearly.

[Svipic]

The Hebrew translation is TERRIBLE !!!

[jackprince1983]

Matt looks better with hair ^_^

Looked at the twitter account and the picture is kind of scary to me when I'm used to his videos.

[bigal21110]

nice it was a no brainer but good that you confirmed that was the case

[jimkelly7777]

Good explanation, thanks. One question, Matt. I think I read recently that Google was dumping page rank. Was I misinformed? You mention it in regards to your main page and your blog page so it seems I may be mistaken.

Many thanks,

Jim

[MichaelDadona]

Thanks Matt for the lucid explanations which really meaningful to MY BLOG COMBO. Now understand why it happened that way after I checked it out at the both checking points; Google Webmaster Tools and Google Analytics (linked with my AdSense).

[bacKbam2000]

Thank you very much. 5/5

[Jiglet]

When I do a search to see all of the pages on a specific domain (ie. site:aol[dot]com to see all of the pages on the aol[dot]com domain, how are these prioritized? Is google listing these pages in order of relevancy? If so, relevancy to what? Usually the index page comes up first, but after that, sometimes the order that the pages are listed in don't make sense. Does anyone know anything about this?

[CrystalMountainMI]

Thought the same thing when I heard him say that.

[drwxrxrx755]

Matt, if you want webmasters and SEOers to stop worrying about PageRank, don't mention it in answers like this!