McEducation, McEducation, McEducation

wo years ago, McDonald's began its fight back against the dictionary definition of the so-called 'McJob', launching an aggressive campaign to redefine preconceptions about working life at the burger-flipping conglomerate. At the time, a McJob was defined as an "unstimulating, low-paid job with few prospects", but head honchos at the firm argued that this was not only insulting, but grossly out of date.

"Our research shows how 87 percent of people who work for McDonald's now get their first choice university place, which is way above that of the national average," claims David Fairhurst, senior-vice-president and chief
people officer at McDonald's.

Category:

People & Blogs

Tags:

• David
• Fairhurst
• McDonalds
• HR
• business
• staff
• meettheboss
• mcjob
• Hamburger
• University