MASTER SERIES: Gregory Heisler whiteboards his Rudy Giuliani Time Magazine cover

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Gregory discusses his lighting setup for the Rudy Giuliani Time Magazine cover.

Gregory Heisler is a New York-based photographer who is renowned for his technical mastery and thoughtful responsiveness. His enthusiasm, curiosity, and drive are manifested in his hands-on approach to all aspects of the image making process.

His iconic portraits and innovative essays have often graced the covers and pages of many magazines, including Life, Esquire, Gentlemens Quarterly, Geo, Sports Illustrated, ESPN, and The New York Times Magazine, yet he is perhaps best known for his more than seventy Time cover portraits.

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  Howto & Style

[animeanytime]

@f3xpgm - He's using a large format view camera, so its possible that he achieved the unfocused background on the right by shifting the plane of focus. He's working with quite a few lights, so can probably stop down to have a lot of depth of field control with this setup.

[Mike Kelley]

you're an idiot.

[oceandrew]

Understanding photoshop is exciting for all it can do but it still does not replace what you can do when you truly understand your gear and how light is captured on a film plane. A composite of the same shot would never look as good as this, imo.

[Noah Stephens]

I googled the name of the photograph and Rudy Guilliani with the hopes that I could find out how it was made. The Google Gods complied. I love the information age! Great photo.

[Noah Stephens]

You obviously don't know how large format cameras work. You can create those out of focus highlights in the background by shifting the plane of focus. Instead of attacking Greg (and Profoto - this is sort of an add for their lights) for sharing, you should be thankful that you can access this kind of information.

[ecfarnan]

This was extremely informative!! How did you deal with the wind situation during the shoot?

[Rafael Forte]

Great stuff! Sensational!

[Francesco Rossi]

Well well well done!

[ROFLJustin11]

This was very interesting to see. I recently saw a slideshow he did about his inspirations, particularly with Arnold Newman in mind, and it's really interesting to see him breaking down his own photos and seeing how his influences' work compare to his. Very nice!

[photographe06]

Gregory - this is very inspirational. I loved the last minute and actually laughed at 5:15! Bravo! Amazing photo.

[Shad'Ow Black]

WOW aren't you an idiot!

[Todd Clancy]

guess thats why you're posting on youtube message boards and he's shooting Rudy Giuliani for Time.