Do you recommend article marketing as an SEO strategy?

Do you recommend article marketing as an SEO strategy and how are the backlinks treated when other websites republish the same article? Jeff, Orange County, CA

Russian subtitles translated by Mike Shakin.

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• Category

  Science & Technology

[Wes McDowell]

he didnt say that it doesnt work... just that hes not a fan of it.

[Joseph Bison]

Article marketing is a waste of time 2011 to much effort for little reward, the only site that truly benefits is the actual article directory that has domain age and a high page rank.

There was a time when search engines counted back links from a directory in a more positive way. Nowadays your better of doing blog comments on decent sites weather it be a no follow link or a follow link.

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[Cathy Dunham]

You should create articles as a content marketing strategy, not an SEO strategy. When you focus on writing or posting on blogs, social media, etc., and doing it as a natural way of sharing information or expertise, that will deliver more value - directly and indirectly - than trying to write for search engines. Please don't lose sight of what you're trying to accomplish with content. Focus on providing relevant, educational, unique, fresh information on a regular basis. Done well, it works.

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[Sapta Nugraha]

Hello! Thanks a lot for this helpful video. By the way, I hear many people keep on talking about SEO services called MoboRank (do a search on google), but I'm not sure if it is really good. Have you thought about MoboRank? I've heard several unbelivable things about it and my buddy rank on page 1 of google with it, but he refuses to tell me: (

[dtgmagazine]

A thug storms into a convenience store brandishing an assault weapon . . sez

"Look here, blog owner ... if you run that article from those publishers, we're going to KILL your search engine rankings..."

What do you do? Nothing you can do. You don't want your rankings killed. Nobody else will go up against these thugs -- they've got the police and the government paid off. What's a small blog owner to do. Hmmmmmmm

[dtgmagazine]

So, let me understand what you are confessing to:

You threaten press agents if they send articles to multiple magazines, newspapers online with the subject's URL? Or, you're threatening the media?

Super Bowl ads are free to use their URL. But in articles sent to news outlets, bloggers, etc, Google penalizes them for including a URL ?

Did you realize you just publicly confessed to committing text book racketeering, prescribed in Title 18 of the U.S. Federal Code!!!! A class 1 Felony.

[john adams]

Oh, and I am so SICK AND TIRED of all of the "sheeple" out there saying " but matt cutts said this, or that" GROW A PAIR and do your own thing. If enough people have an opinion of their own and don't sit around and be told what to do, you might actually change something. Now, go ask matt cutts if that's okay with him. PS- Google is NOT the internet police. Change is coming.

[john adams]

I own/operate several large article directories. Google hates us. Period. They won't come out and say it, but I can show you huge traffic differences upon each Panda, Penguin, Koala, Pigmy Monkey, etc. update. The reason is, it affects their money with advertisers. They call our sites spam bc of repeat content or poor quality...not everyone is a novelist, and the web is huge! There is duplicate content everywhere! That's fine, we will continue on..and win.

[Andrew Perez]

Article marketing only works if your articles are getting syndicated. Think of it like guest blogging, which is essentially article marketing. You're trying to get other sites to re-post your content. If your guest post sucks, then nobody will want your article. Same for article marketing, if your article sucks, no one will post it on their site. Article marketing isn't just posting articles on directories. That's like writing a guest post and having it sit in your hard drive expecting results

[Andrew Perez]

How can you say that? Articles and video are what drive the internet! Why is it so hard to understand that all Google is looking for is quality unique content. It doesn't matter if it's a press release, guest post or article (btw a guest post is an article!). Just provide good quality content and that's it. Any form of back linking can be used for spamming. It doesn't matter what methods you use to build links. What matters is how use them. If you abuse them then of course it doesn't work..