WCBS-FM Cousin Brucie plays JAM jingles

JAM has created the jingles used by WCBS-FM New York for over 20 years. In 1992 we spent a Wednesday evening in their main studio with our old pal (and New York radio legend) Cousin Bruce Morrow. You'll hear the station using the "Do It Again" package, which we produced earlier that year. This video was part of a much longer presentation that was shown in our booth at the 1992 NAB radio convention.

Category:

Entertainment

Tags:

• JAM
• jingles
• WCBS-FM
• Cousin
• Bruce
• Morrow
• in
• studio
• 1992

[FootlooseMusic]

Still using cart machines ? They have been "outlawed" down here in broadcasting New Zealand. Great machines. Yes I totally agree about the fun needs to go back into radio. I'm currently producing a new radio show with a view to bringing a bunch of 60s 70s elements back into the mix.Airing later January all going to plan. Have a Facebook project called GOLDEN DAYS OF New ZEALAND BROADCASTING.

[JAMcreative]

@FootlooseMusic re: cart machines...  you did notice that this video is from 1992, right?

[WetPooooopie]

What yr was this shot

[JAMcreative]

@WetPooooopie - The answer is right there in the opening title. It says "1992". Brucie has been on New York radio for over 50 years.

[lrgpro1017]

hahaha i love howard sterns impresination of cousin brucie

[dianablanton1984]

Oh Yeah!!! Brilliant! Genius at work, people! :-D

Thanks for posting this, Jon!

[bratina501]

@thebigpoopful WHAS was actually on the AM stereo bandwagon so that would explain why they aired music even in 1992.

[mrderekevan]

That was back in the day, before the CBS-FM staff was banned from ever using the word "Oldies" on the air or in their slogans, even though their format is "oldies". Nowadays, a station that mainly plays music from the mid-60's to the 80's is technically considered to have an oldies format. However, the word "oldies" tends to turn away the more middle-aged listeners who mainly associate the word "oldies" with doo-wop music and the 50's & 60's music that their parents grew up with.

[gmonet46]

I am sorry but it was the PAMS on WABC that took me...Dan Ingram would not play them all, but one time he got short on material so he played the whole series...funny!

[letmebegin]

Howard Stern does Cousin Brucie better than Cousin Brucie.

[FootlooseMusic]

yes realised after i had posted. Was trying to write the post while serving clients in my store. The same guy kept coming back and then I noticed. Good video though.

[zigzag4d9]

@jerseysrants he is on xm radio 60s on 6

[ilovesidneypoitier]

Jerseyrants, I feel the same as you. Btw I was born in 1970.

[jerseysrants]

Being Born in 1971 I grew up on Cousin Brucie and Wolfman Jack and CBS FM, its just not the same without him being on the air