Bimmers vs Benzes

PUNE: The stage is set for what could be a fast and furious battle of wits and business strategy between luxury players BMW and Mercedes Benz ... after having enjoyed the top slot for years on end Benz is now taking second place to BMW

The stars for Mercedes Benz have been shining bright for almost a decade now ....and its flag flying high ... with logged sales of over 20,000 cars that include the C class E class, and its sports coupes...but German rival BMW is making a fast aggressive move and has secured pole position at least for the short term with 2009 first quarter sales of 992 units that topped Benzs 856 cars... Mercedes is fully aware of the competition and the challenge that lies ahead and is working to combat it.

Dr. Wilfried Aulbur, CEO, MB India said ,We, along with our partners will invest Rs 150 crore in our dealer network to take the game to the next level and we feel that strategy will clearly bring us back to the position ... in India ... where we want to be."

But BMW is not going to let it go that easily. It too is working on improving its network and product portfolio to voraciously guard its recently acquired spot on the hill

President, BMW India Peter Kronschnabel said, " It's been a hard tough road to get to number one and its going to be even harder to stay there and we're aware of that and our focus will be on ramping up dealers in tier three cities as well as consistently catering to BMWs youth image and consumer base"

And image will be key since its cool to have a driver drive a Merc but its cooler to driver a BMW or an Audi, Merc has serious competition here. Expanding their network is one part of the game but competing with the vibrant and trendy image that competitor such as offer buyers is the other angle that can't be ignored Audi, BMW Porsche

So the battle of Bimmers and Benzes will mean a bonanza for the customer! if you have the money - expect to be spoilt for choices in designs, models and even great deals that are likely to come your way in the next few months!

Category:

Autos & Vehicles

Tags:

• BMW
• Mercedes Benz
• luxury cars
• Bimmers
• Benzes
• Automobiles