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Starbucks Ready to Drink Beverages, Building a Billion Dollar Brand

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Uploaded on Jan 25, 2012

Building Billion Dollar Brands with Seth Kaufman, Vice President and General Manager, North American Coffee Partnership

We are excited to announce that Starbucks "ready to drink" beverages has joined PepsiCo's "Billion Dollar brands" club, achieving a billion dollars in annual retail sales. Hear from VP/GM Seth Kaufman on what makes this such a powerful brand.

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