The Art of Logo Design | Off Book | PBS

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

Featuring:
Steven Heller, http://www.hellerbooks.com/
Sagi Haviv, http://sagihaviv.com/
Kelli Anderson, http://kellianderson.com/
Gerard Huerta, http://www.gerardhuerta.com/

Music:

Mindthings: http://www.mindthings.net/
Hogan Grip: http://freemusicarchive.org/music/Hog...
Diamos Roll: http://soundcloud.com/diamos-roll/
Junior85: http://freemusicarchive.org/music/jun...
Statue of Diveo: http://www.jamendo.com/en/artist/3528...

More Off Book:

Our last video on slow-motion, time-lapse, photo micrography, and astrophotography: http://youtu.be/nWX4O7K5pyA

A sweet piece on The Evolution of 8-Bit Art: http://youtu.be/xYL1DsY8GMI

Our short documentary on The Culture of Reddit: http://youtu.be/fXGs_7Yted8

We took a look at the amazing world of LEGO art: http://youtu.be/2H4C5xZG_WU

Follow Off Book:

Twitter: @pbsoffbook
Tumblr: http://pbsarts.tumblr.com/

Produced by Kornhaber Brown: http://www.kornhaberbrown.com

• Category

  Education

[Mike Deck]

He keeps moving in to kiss me and then cutting away. STOP PLAYING WITH MY HEART.

[ilovepaperbeads]

Great video. Of course designers agree with it, but I think this could be something to encourage businesses to think twice about the value of using a graphic designer before grabbing something off of 99designs or paying a friend $50 to design their logo.

[El Pillmoro]

she designed all those wonderful logos and they chose the most boring

[Andrija Djuketic]

Hi guys, if you want to earn money with logo designs, come to our website, this is new professional organizing contest site, be one of first designers on our website : topdesignzone

[become a Web Developer from scratch Full Course]

i love this course :) thanks

[Dr.Oz Show 2013]

thank you man that's exactly waht i was looking for keep going :)

[neyann]

Many people don't realize how HARD it is to create a GOOD logo!

[Mid West]

great video. inspiring and good tips on a good logo.

[become a Web Developer from scratch Full Course]

thank you very much you're right the logo is what represent the wevsite

[Mike Boulton]

Mindthings at the end! Awesome music.

[Free Stuff Daily Updated]

thank you very much very useful info :)