Soccer stars United Nations Development Programme (UNDP) Goodwill Ambassadors, Didier Drogba and Zinedine Zidane and seen behind the scene filming the TV spot "There are no spectators, we are all Players", an anti-poverty public service announcement appealing for the world to live up to the challenge and join the team that will kick out poverty.
The multilingual spot will be broadcast during the tournament in South Africa and aims to bolster efforts to meet the Millennium Development Goals (MDGs), eight internationally-agreed targets which aim to reduce poverty, hunger, maternal and child deaths, disease, inadequate shelter and gender inequality by 2015.
Find out more about the campaign here: http://www.kickoutpoverty.org/
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