Retail Sales Training: How To Sell: Closing the Sale

In my retail selling system,the final stage is where your customer commits to the product. It's often called the close. The days of making someone do something they don't want with manipulation to close a sale just won't work. Make it easy to decide and they'll close themselves.

Category:

Howto & Style

Tags:

• retail
• selling
• closing
• the
• sale
• how
• to
• sell

[BBoos44]

Bob, you just contradicted your entire story with the boots.

You got defensive and surly with the gentlemen who had out 13 pairs of boots to try on.

He should be able to try on as many as he wants, take as much time as he wants to decide, and in the end of it all, if he wants absolutely nothing, you should shake his hand and tell him "hopefully you can find yourself a better deal somewhere else, but if you can't, we'll still have whatever you need at our place sir."

[BobPhibbs]

@BBoos44 No, I made the sale after he couldn't decide for 2 hrs with the salesman.

[Lovone]

@BBoos44 I think youre absolutely right. The listing of what Bob did for this customer would make him buy from guilt, and I'm not sure I want to return as a customer/sinner. Also as a note to Bobs answer: Dont get all sarcastic, its kind of the second contradiction in a row on one page.^^

[BobPhibbs]

@Lovone he did not buy from guilt. He needed the help to treat himself, he was already a good customer and came back several times afterwards.

[a1tubandtile1]

@BBoos44 yep that's how you stay in business- investing 2 hours of your own or an associates time with no return- your scenario is a pipe-dream that would lead to reduced morale and the associate questioning their worth.

[mygoatisdead]

sorry, that shoe sales demonstration was incredibly pushy

[jemjul]

thanks a lot