Metro Bank Blue Touch Paper

Using a combined approach ICM conducted research to understand more about the business prospects for Metro Bank, the first new High Street bank for over 100 years.

The quantitative element, intending to scope the marketing environment, was a nationally representative online survey of 2037 adults across Great Britain. The qualitative element involved on-street interviews with visitors to Metro Bank's Holborn branch to explore attitudes and feelings to specific aspects of the service and offer.

A total of 9 face-to-face interviews were conducted on 19th and 20th August. The online survey was undertaken from 27th -- 30th August.

Category:

Education

Tags:

• Metro
• Bank
• ICM
• Research
• Blue
• Touch
• Paper