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An interview with JP Rangaswami, Salesforce.com at FundForum International 2011

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Uploaded by on Jul 8, 2011

http://www.informaglobalevents.com/ytffintlvep

JP Rangaswami Chief Science Officer, Salesforce.com spoke at FundForum International 2011 on determining the winning distribution and marketing models of the future, how technological developments are driving new low -cost ways of reaching the intermediated customer and how you will need to adapt your distribution processes to protect the success of your business model.

In an interview with financial journalist Kalpana Fitzpatrick, JP discusses why he believes fund managers should change their distribution models to meet today's consumer demands.

For more information about our annual FundForum International event please go tohttp://www.informaglobalevents.com/fundforumevent

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