Chris Anderson, "The Long Tail" - Haas School

Chris Anderson, Editor in Chief of Wired Magazine, first coined the term "long tail" in October 2004 to describe the shift "away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail." He spoke at the Haas School, UC Berkeley.(November 17, 2006)

The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas of business - which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders - individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school's distinctive culture is defined by four key principles - question the status quo; confidence without attitude; students always; and, beyond yourself.

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[JOEMAMA5905]

sick shit, we had to watch this for class I was glad I did.

[philou12345]

Interesting stuff! And LOL at the guy at 47:51 :)

[MyBlueWardrobe]

The days where a very few individuals, and their captive distribution channels, determine what items a consumer will have an opportunity to purchase is over. Over as in "dead as disco". The shape of the demand curve is more than ever in the hands of the consumer and not some corporate purchasing agent.

I really believe that mass customization (mass production of individually customized goods and services) and the long tail (few to few) is the new paradigm. Great Presentation Chris!

[TheSublimeAgent]

Common sense much?

[zkiekow]

Great Lecture!!! Abundance is the future, it should be the goal of all industries!!!!

[sbsbaits]

good stuff!

[levenj]

nice to see this..