Publicis & Hal Riney Crayons 60 FNL

U.S. Cellular is launching its latest spot in the Believe in Something Better campaign today. For the spot, Riney tapped avante-garde artist, Diem Chau, and her highly lauded Storytelling Crayons work. Using a range of Chau's carved Crayon people, the Riney team melted them down and then played it in reverse using in-camera special effects to demonstrate that, no matter what happens to your phone, your numbers (and connections) will stay just how you imagined them.

Credits:
Client: U.S. Cellular
Agency: Publicis & Hal Riney
Chief Creative Officer: Roger Camp
Director of Integrated Production: David Verhoef
ACD/Writer: Adam Koppel
ACD/Art Director: Richard North
Agency Executive Producer: Debbie Chin
Production Company: Biscuit Filmworks
Director: Tim Godsall
Director of Photography: Bryan Newman
Executive Producer: Shawn Lacy
Producer: Rick Jarjoura
Editorial Company: Cosmo Street
Editor: Justin Trovato

Category:

Film & Animation

Tags:

• Hal Riney
• Crayons
• U.S. Cellular
• Diem Chau
• Roger Camp
• David Verhoef
• Adam Koppel
• Richard North
• Debbie Chin
• Biscuit Filmworks
• Tim Godsall
• Bryan Newman
• Shawn Lacy
• Rick Jarjoura
• Cosmo Street
• Justin Trovato

[kris10cartoons]

wow - WAY to powerful for a stupid COMMERCIAL!! this should have been in a film fest!! what a waste...

[chimychimychonga]

Great concept and sculptures.

[MsLovelove12]

That was a great commercial!

[beewright2604]

Omg. I am SO gonna try that at home.

[Mackmation]

That was pretty great.

[btcguy08]

Has anyone ever seen it in HD? WOW!

[VIDIOTSskatersDB]

I'm almost for sure that the girl talking in the commercial is the girl in napoleon dynamite. listen to the whole thing and at some parts you can really tell.

[sknygrydg07]

yes. in thinking further - at least people got to SEE the art, even if it was easily dismissed as a commercial. Beauty can stand on it's own, despite the desire to monetize it.

[mewted]

I agree on some levels. This concept could really be used for something very powerful and moving dealing with people and communities and making the world a better place.

Still, original and different gets points regardless of who paid for it.

[herbwilliamsart]

Diem Chau rocks. Sweet melt in reverse.