28 B2B how does it work and how does an individual acquire those skills?

B2B - Business to business activities

B2B Stands for Business to business activities and sales.
When you look at your beauty salon occupancy and your customer database and analyse it you will come to the following conclusions:

1.20% of your customers are doing about 80% of your sales.
2.You have holes in your daily bookings called dead hours
There are many additional points that will appear with a serious analysis of your business, but, for the sake of understanding just a tiny bit of the power of B2B, lets just focus on the 2 upper conclusions.

HOT B2B
20% of your customers are doing about 80% of your sales - Once you have analysed the 20% of the (customers) that do 80%of your sales, we can easily build a customer profile that will define those customers, their needs, their behaviour and the reasons why they choose you as their beauty salon/SPA.
By building this customer profile, you actually define your target customer, in other words, the kind of customers that you want to have. Now you need to reach and acquire many new customers as fast as possible.
Now look at other businesses that are in your area and ask yourself, where do my best customers shop For example: for food, clothing, health and fitness, hairdresser, vacations, and other entertainment. (This info should appear if possible on your individual customer treatment cards)
Once you have listed the businesses that you know are visited by your best customers, you will come to a clear conclusion that those businesses have other customers that are relatively similar to your customers, but, that those other customers do not visit your beauty salon/SPA.
It is obvious that if you could synergise and collaborate with those kind of businesses in a way that will motivate them to direct some of their customers (that are similar to your best customers) to visit your beauty salon/SPA, the chances that you will get excellent new customers out of such collaboration are huge. There fore, it is called HOT B2B.

You have holes in your daily salon occupancy called dead hours This practically means that you pay rent and other running expenses while your beauty salon/SPA isnt busy or only partly busy. Using those dead hours for meeting new potential customers that you will help to direct to your beauty salon/SPA as a result of B2B activities, is a perfect opportunity to activate your new biggest business potential without interfering with your planned in beauty salon schedule.

Additionally- saying that 20% of your customers do 80% of your sales automatically says that 80% of your customers do just 20% of your business sales. In other words, it costs you the same rent per hour to give time to a good customer as it costs you to give time to a weak customer. Replacing the not good customers with potentially good customers as a result of B2B can boost your sales by about 400% (mathematically proven)

Category:

Education

Tags:

• Success
• SPA
• Beauty
• salons
• cosmetics
• strategy
• competition
• differentiation
• branding
• marketing
• skincare