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Skittles' Twittermania

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Uploaded by on Mar 3, 2009

Skittles changed its web page to be a Twitter search for "Skittles." People on Twitter went nuts, which inspired mainstream media news stories. Successful use of social media or lame stunt with no discernible ROI? Jackie Huba and blogger David Armano take sides.

Category:

News & Politics

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License:

Standard YouTube License

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