Gord Hotckiss, CEO of Enquiro, interviewed by Greg Jarboe, SEO-PR about the Buyersphere panel at SES San Jose 2009. Gord says BtoB marketers are frustrated as marketing decisions are not based on rational decision making. Risk and fear play huge roles in BtoB buying. Gord discusses the "buying funnel," and its history but concludes it's not a workable model. For more information about the Buyersphere project, go to: http://www.enquiro.com
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