How Andy Carvin took over NPR's Facebook Page from Student/Creator Geoff Campbell

NPR Social media training workshop at the Annenberg School for Communication & Journalism.

Eyder Peralta, Associate Producer for Social Media, speaks about NPR's Facebook story.
Short story shorter: Geoff Campbell contacted NPR inquiring about NPR's nonexistent Facebook page, received a non-response and created NPR's Facebook page on his own. Six weeks later, when the page had 5,000 fans, Andy Carvin, Senior Strategist for Social Media contacted him and took over the page for NPR.

Patrick Cooper, Product Manager of Editorial Tools and Services then begins speaking about online community engagement.

I'm glad "reasonable Andy" was using his brain that morning...but I they never actually gave me a mug...

For the entire presentation (including 15 minutes of problems using Skype): Leadership Summit: The Future of Local News and Public Media
Eyder Peralta and Patrick Cooper: Building Online Community
http://www.knightdigitalmediacenter.org/seminars/video3_1/leadership_summit/

For more information, see http://geoffatmountallison.blogspot.com/2011/02/new-media-why-college-student...

or the mentions of this video from

The Argosy:
http://argosy.mta.ca/?p=2012

Mount Allison University:
http://www.mta.ca/news/index.php?id=3518

Techdirt:
http://www.techdirt.com/articles/20110223/01463713218/how-reasonable-andy-sto...

Brand Channel:
http://www.brandchannel.com/home/post/2011/02/23/Viral-Video-Watch-How-an-NPR...

Sackville Tribune-Post:
http://www.facebook.com/photo.php?pid=8239213&id=41153447175

Geoff at Mount Allison is a personal blog about life at Mount Allison University in Sackville, NB, Canada. http://GeoffatMountAllison.blogspot.com
http://twitter.com/#!/GeoffatMtA

Category:

News & Politics

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[GeoffatMountAllison]

To be fair I waited almost two weeks and I only got a form letter back thanking me 'for my comments'. They seem to reply to comments pretty quickly now that they have a Facebook page though.

[GeoffatMountAllison]

Just for clarification, that is Eyder Peralta, the Associate Producer of Social Media at NPR speaking via Skype at the July 2010 Annenberg Leadership Summit.

[PrecautionX]

Fight for your mug!

[travich]

Wow, NPR now has 1.5 million facebook fans as of 2/22/2011!!

[reggielittle25]

Strange feedback with this video yet again.

[reubenshephe25]

Strange responses for this video once more.

[rauenzellami]

should have contacted Polycom for the video and UC to work. Would have improved the quality of the meeting.

[kara65louky]

way into this. khoole, your glass is one-quarter full, and draining. to paraphrase the residents, absence of faith in the system which sustains you is not considered, erm, "khoole."

[studentofprogress]

To the democrats I voted for I make the following appeal: In order to make our economy more robust and our businesses more competitive please 1. raise interest rates to encourage consumers to save more which will also give banks more capital to lend out to businesses and 2. repeal the minimum wage back to the ‘06 level. This is the only way to spur new growth without increasing the deficit. In fact, this would reduce the deficit, reduce unemplymt., and increase bus. growth & competitiveness.

[xpez]

Nice, a class on facebook at USC.... Brilliant minds at work... " WE realized, there is a community of people on facebook.." ..SUCH INSIGHT GOING ON THERE..

[khoole]

i'm one of the ones who gave this a strong negative. Gawd, NPR looks like shit in this. Let's guffaw at "Geoff" and his initiative except the CRAZY LAWYERS vs REASONABLE ANDY!!!! oh shit, npr has 1 zillion fans, "Geoff" had a good idea. whoever was commenting was HORRIBLE. Once, Patrick (whoever he is) starts talking, things start to get interesting in a meeting sense, but then fades out, as all good meetings do.... tis a bunch of bullshit. i lost some respect. thx.

[mandarinisgreek2me]

This is absolutely adorable. Reasonable Andy is now my hero.

[camfam5]

I think the Facebook Page "NPR Owes Geoff a Mug" needs to be created!