TEDxWarwick - Gerd Leonhard - Friction is fiction: the future of business, communications and media

The WSJ calls Futurist, Author and CEO of The Futures Agency Gerd Leonhard "one of the leading media-futurists in the world". Gerd is considered a thought-leader and global influencer in the media / content, technology, marketing & communications, telecom, and cultural industries, with a client list that includes many leading global companies. He is also an author, a strategic advisor, and a visiting Professor at Fundação Dom Cabral (São Paulo, Brazil). He lives in Basel, Switzerland, and on the airplane.

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• Category

  Science & Technology

[MejoraCompetitiva]

Powerful Idea ! Thank you. But take into consideration that friction is more evident due to fluid business models. Fluid business models expand the category and put in evidence the friction of traditional models. So, the important question is how to make your business fluid ... before competitors do. Thank you very much.

[TheMovementVision]

Wonderful Thoughts