Coca-Cola Company: BC Center for Corporate Citizenship Film Festival 09

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Uploaded by on Mar 11, 2009

The Boston College Center for Corporate Citizenship held its first annual Film Festival in 2009. The focus of the festival has been to highlight the different ways companies tell their corporate citizenship story through video. This type of communication has been increasingly linked to improving a company's reputation, positive branding and ultimately the bottom line. This is one of the videos submitted. To learn more, visit http://bccorporatecitizenship.org

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Nonprofits & Activism

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Standard YouTube License

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