返工是快樂事? (Part 1)

Tony HSIEH
CEO, Zappos (US)

In 1994, 20-year-old HSIEH started out with a pizza delivery company where he learnt the value of making people happy. He is now the CEO of online retailer Zappos. Besides raising the company's sales from US$1.6M to US$1 billion, he does great things such as offering new employees, trained 4 weeks at full salary, US$2,000 to leave the company. This is to assure that people work for passion and not money. His business mottos include "be adventurous, creative and open-minded" and "create fun and a little weirdness."

謝家華
Zappos 行政總裁（美國）

1994年，20歲的謝家華開辦了一間薄餅速遞，學到了使人快樂的重要。現在，他是網上商店 Zappos的行政總裁，業績包括令公司的銷售額跳升，以及讓完成4星期有薪訓練的新員工選擇，收取2000美元然後離開公司。他這樣做是為了確保員工的 動力不只金錢，而是對工作的熱誠。他的營商理念包括"冒險、創新、開明"，和"做有趣和有一點奇怪的事"。

About this Talk

Tony HSIEH shares his views on happiness and business.Prior to joining Zappos, HSIEH co-founded internet advertising network LinkExchange. It was fun at first and HSIEH enjoyed seeing it grew from a company with 10 odd employees to one with over 100. He did not pay attention to company culture then. It ended by becoming a not fun place. He was not motivated anymore and sold the company to Microsoft.After selling LinkExchange, HSIEH invested in online clothing company Zappos among others. He joined Zappos eventually, and because it was so fun, he ended up working full time there.Zappos focuses on the 3Cs: clothing, customer service and company culture. Zappos uses what could have been used for marketing to enhance customer service. For example, it offers free shipping both ways, 365 days return policy, etc. While the cost of customer service may be high, the return is equally high on customer loyalty and word of mouth advertising.Zappos also believes in vision, passion and the sense of purpose. Being part of something bigger than oneself is the longest lasting type of happiness. That is what HSIEH hopes everyone to experience at Zappos. The company has 10 core values, and these form the basis of every hire and fire. HSIEH believes that a company is better if it can inspire in addition to motivating employees. Personal and professional growth is the best way to retain employees.HSIEH believes that great companies have one thing in common -- they are able to combine profit, pleasure and purpose. Companies that have a higher purpose tend to perform better and do well. That applies to people too.

演講簡介

謝家華與觀眾分享了他對快樂和做生意的看法。加入Zappos之前，謝家華與朋友創辦了互聯網廣告公司LinkExchange。開始時，一切充滿樂趣，謝家華看著公司規­模從十多人逐漸擴大至一百多人，非常開心。當時他還未想到要培養公司文化。那家公司最終變成了個無趣的地方。他失去了動力，將公司賣給了微軟。出售LinkExchang­e以後，謝家華投資了網上服裝店Zappos。後來他加入了Zappos，發現那裡非常有趣，結果決定全職在那裡工作。Zappos看中三點：服裝、客戶服務、公司文化。­Zappos把本來放在市場推廣的資源投放在客戶服務上。比如，Zappos提供雙向免費貨運、365天退貨等。雖然客戶服務的開銷很大，但得到了忠誠的客戶和商譽，回報­也同樣很大。Zappos重視遠見、熱誠和目標。為一件有意義的事情努力，能給人持久的快樂。謝家華希望每個Zappos的員工都能感受到這樣的快樂。Zappos有十項­核心價值，是公司雇人和裁人的準則。謝家華相信如果Zappos能激勵并鼓舞員工，那公司也會越來越好。留住員工的最佳途徑是為其提供個人成長與職業發展的機會。謝家華認­為優秀的公司都有一個共同點：他們能將盈利、快樂和目標結合。公司的目標遠大，表現就愈好。人也一樣。

Category:

Education

Tags:

• MaD
• Talk
• 2010
• Tony
• HSIEH
• 快樂企業
• reserve
• your
• place
• today
• zappos.com
• zappos
• value
• of
• making
• people
• happy
• CEO
• passion
• adventurous
• creative
• open-minded
• weirdness
• 3C
• marketing
• customer
• loyalty

[MaDAsiaChannel]

yeah, his talk is great! you should join our MaD 2011!

[Elyseable]

I happened to read an article about Zappos and how the CEO, Tony Hsieh set up this company with bring more happiness to employee and customers...Think out of the box and they actually did it quite well.