2009 Boston Mayor's Race - Boston Firefighter's radio ad becomes the hot topic in the debate

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Uploaded by on Dec 2, 2009

Boston Firefighters Local 718 wanted to raise awareness of the safety policies under the Menino Administration. During the Mayoral Debate, their campaign became the "third candidate" in the race!

DJC Marketing and Media created the campaign and media strategy. Using a limited budget we were able to include print, radio, internet, cable, and broadcast television in the buy. . . producing free PR exposure during the debate.

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News & Politics

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Standard YouTube License

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