An interview with Eugenia Koh and Priya Paramajothi, senior PR consultants. In this interview, they share their thoughts on social media in the Philippines & the behaviors Filipino netizens are most engaged in. The photo sharing function is the most popular in terms of using social media to outreach, for the fashion space, we do see the rise of some prominent bloggers. The difficulties with measuring the success of social media campaigns, and the impact of internet cafes on the growth of social media are also explored in this interview.
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