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Demo for first designer QR Code for TV - HBO's True Blood | 2D Barcode Mobile Strategy

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Uploaded by on May 25, 2010

This video documents a testing cycle at Los Angeles based Warbasse Design studios for the HBO True Blood mobile campaign. User's were encouraged to Tivo the last episode of LOST in NY, LA and Philadelphia. Then they could go back and scan the code in the True Blood commercial to gain access to an exclusive clip on their phones. Warbasse Design felt it was important to test in real time using the auto detect setting on i-nigma's QR Code reader. The results were amazing! Check it out.

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