Blogging is often an overlooked element of a Social Media plan. Yet it is by far the most important.
Sites like Facebook, Twitter, Linkedin, Google+ etc. are great places to post content, long form content needs to be housed at a place where you have complete control over it. That way if Facebook shuts down or closes your account you don't lose all your content.
In this video Seth Goldstein from A2SM goes into more detail of how to go about blogging.
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