UNDER ARMOUR BASKETBALL LAUNCHES "ARE YOU FROM HERE?" CAMPAIGN

October 2011, New York NY: Under Armour is making it's biggest jump on and off the court with the launch of the brand's latest and largest basketball campaign entitled "Are You From Here?"

The campaign features three rising NBA stars: Brandon Jennings of the Milwaukee Bucks, Derrick Williams of the Minnesota Timberwolves, and Kemba Walker of the Charlotte Bobcats.

Vividly depicting the work ethic and mental toughness it takes be successful, "Are You From Here?" breaks new ground with its realistic, edgy portrayal of the sport of basketball.

Under Armour is celebrating young basketball players who understand that the path to success on the court can only come through hard work. "Are You From Here?" is not a place - it's a mindset brought to life in a campaign which shows the gritty characteristics of basketball which make it a beautiful game.




To bring basketball back to the fans, Jennings, Williams, Walker and Greivis Vasquez of the Memphis Grizzlies will visit three gyms along the I-95 Northeast corridor to scrimmage with players from three of the country's top high school basketball programs.

Under Armour also announced the release of a new UA Micro G® Bloodline shoe collection which is inspired by the life and times of Brandon Jennings. Each shoe represents a different stop on Brandon's distinct path to the NBA.

Category:

Sports

Tags:

• Are You From Here
• Under Armour
• Bader TV
• Brandon Jennings
• Greivis Vasquez
• Derrick Williams
• Kemba Walker
• Basketball
• NBA