Hard Hat Show: Who Can You Trust?

A recent study conducted by the PR agency Edelman identified 140 opinion leaders in Beijing, Shanghai, & Guangzhou. They conducted 40 minute face to face interviews with each of them. The respondents were from media, government, business, NGOs and other fields. Each one was asked about their levels of trust in different institutions such as the media, government, NGOs, foreign and domestic companies.

In China, they found that Internet media was the second most trusted source of news, after TV but before newspapers. China was also the most blog aware country in the Asia Pacific region, with 88% of respondents saying that they had either blogged themselves or visited blogs.

We talked to Alan VanderMolen, Edelman's President for the Asia Pacific region, who explained some of the findings.

Disclosure: your correspondent does occasional work for Edelman, but was not involved in this study.

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Category:

News & Politics

Tags:

• China
• Beijing
• Shanghai
• Guangzhou
• media
• news
• PR
• blogs
• Internet
• TV
• government

[sj67]

instead he uses pauses.

[eknick]

that was awesome

the dude can talkkkkkk, so smooth and none of that 'hmmm' 'errr' bullshit you hear all the time with some of the top rated broadcasters even in the united states

[Chivas6]

Why does he wear a hardhat? :S

[Antithetic129]

NICE ONE~~~~~NICE NICE NICE~~~!!!!!

[sucrehou111]

that's a good question u know

u can trust urself and mao zhu xi!

[write2yibo]

camera man shadow in shot.:P

interesting market research. Who funded the research and how z the survey being conducted to creat unbiased results.

[estar9207]

Wow!That man getting interview is so cute!!I like kind of man like him!!

[youtvtube]

i love him LOL

[Epeefoiler]

awsome

[paramitas]

Good job, Danwei TV! Keep it up!