Philips Wake Up The Town -- Arctic Experiment

Philips Wake Up The Town -- Arctic Experiment. In Philips Wake Up The Town we see what happens when an Arctic town that lives 4 months without sunlight is given the Philips Wake-up Light. Watch the folks of Longyearbyen, Svalbard, as they test the effect of waking up to light through the extreme darkness of Polar Night. Will the Philips Wake-up Light work? And can Philips wake up the town? Amazing film by Doug Pray, director of highly acclaimed 'Art & Copy' and 'Surfwise'.

http://www.philips.com/wakeup

Follow the Wake-up Light experiment on www.facebook.com/philips.wakeup

Campaign credits

Agency: Tribal DDB Amsterdam, DDB Worldwide

Chief Creative Officer: Neil Dawson
Creative Director: Chris Baylis
Art & Copy: Mariota Essery & Paul Fraser
Design: Simon Cook, Leigh Hibell, Stella Yu, Joris Blomjous (3D)
Account: Sandra Krstic, Nick Bassermann
Strategy: Joey Duis
Technical Lead: Jan-Willem Penterman
User Experience Designer: David Vogel
Producers: Jeroen Jedeloo, Jolly Banerjee

Film Production: Stamp Films
Director: Doug Pray
Director Of Photography: Denzil Armour-Brown
Producer: Scott O'Donnell
Music: Garron Chang
Sound mix: Luke @ Subtractive
Colorist: Michael Gossen

Website Production: Group 94

Category:

Science & Technology

Tags:

• philips wake up the town
• arctic experiment
• philips arctic experiment
• wake up the town
• philips
• philips wake up light
• Doug Pray
• light
• longyearbyen
• wake
• up
• the
• town

[XxShiTHapPensCracxX]

"You wake up at eleven and don't know if its night or day"

HAHA why don't just get a clock w/ 24 hrs so 11 is morning and 23 is night!

That's why we swedish people thing norweigian people are stupid!!

[TermyNation]

In soviet urssia the town wakes you up!

[Kimsoderlund]

Were I live the sun raises around 12 and goes down around 15 so it's dark when you wake up, then you see some light when you'r at work and then it's dark when you get home so I would also like to try this light, it sounds like a great idea.

[egner9999]

@Dead1337Head  yeah. its dark 24/7 all winter long and then the sun it up 24/7 all summer long.

[Downloader121094]

@Dead1337Head YES. but not 24/7/365 :) more like 24/7/132 :P

[SuperTechno26]

That is nothing new.....lol

[doremifa73]

I need a powerful alarm to wake up; not a tubelight.

[anoobymous]

@Dead1337Head half year dark, half year sun. in the north side of the world and in the south.

[Marinejegerkommando]

@kandycakeTV Svaldbar is not IN norway....

[utkua]

with lambs or not, that sure looks depressing.

[Dead1337Head]

@kandycakeTV

is it dark 24/7??

[kandycakeTV]

Svalbard is in norway XD I live there :)