Rick Ducey at ARF
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Uploaded by scribemedia on Jun 28, 2011
Interview with Rick Ducey at the ARF conference
Rick is the Chief Strategy Officer for BIA/Kelsey. Rick is expert in digital media innovations, competitive strategies, new product development and new business models, including digital ecosystem collaboration strategies. Rick is the program director for BIA/Kelsey's advisory service Digital Strategies for Broadcasting. This program provides coverage and analysis of how new technologies, competition, shifting consumer demographics and media usage trends are driving changes in the media ecosystem and what broadcasters must do to be successful in the new environment. Rick assists clients with their business planning and revenue models, strategic research, market assessment, designing and implementing digital strategies. He co-founded SpectraRep, one of BIA's companies, which sells a patent-pending IP-based alerting system which he co-invented.
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