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PR2.0 and the Future of Public Relations by Gerd Leonhard

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Uploaded by on Mar 22, 2008

Futurist Gerd Leonhard presents some thoughts on the Future of Public Relations: reach vs control, open vs closed, conversation vs monolog, PULL vs push... read more at www.mediafuturist.com

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  • The video includes some great slides. Tanks Gerd for sharing it.

  • Fascinating, intriguing--a real slap in the face wake-up-call. I should have known to trust my basic instincts a long time ago--this is all what we know in our guts and finally here is all the validation I need. Thanks Gerd, supremely fascinating.

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