http://www.burg.com/blog Social Media: The Customer Service "Game-Changer"
Both good and poor examples of customer service have most likely existed since the very beginnings of business. Thus, word of mouth, whether in ye olde village or in more modern times, has always been important.
However, it certainly never had the immediate and powerful impact to either make or practically destroy a business as it now has thanks to social media.
In this video, and with the help of a great book written by marketing (or, actually, UNMARKETING) expert, Scott Stratten, we'll look at just one example.
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