Dr. John H. Falk webinar: sample from online class

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Uploaded by on Dec 6, 2009

Sample from this live Experienceology class, Ask the Expert with Dr. John H. Falk. Dr. Falk is a renowned museum learning author and his latest book deals with identity and the museum visitor experience. Content includes an overview of his research on how motivations affect who comes to museums and why, the five identities that museum visitors typically wear, and what that means for audience development, marketing, and on-site experience elements. Class is available for immediate purchase and download from www.experienceology.com/classes

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