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Part 5 - Canada's role in the new model

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Uploaded by on Feb 22, 2010

SOCIAL MEDIA WEEK / CAPITAL C EVENT / REASON TO BELIEVE - REASON TO BELONG

Marketers - Welcome to your Perfect Storm. Your brands are being commoditized, media fragmentized, and the trade and your customers disenfranchised. No longer can you hope to shout your way into your consumers head, heart and hands with media and trade dollars. People are increasingly turning to their social networks to form their opinions, make their allegiances, and decide on purchases.

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